There’s Only One DC

Washington, DC matches other world-class cities pound for pound in dining, nightlife, arts, culture, sports, theater, outdoor activities, shopping—the list goes on and on. But no other destination in the country can compete with DC’s number of monuments, museums, memorials, and free things. Add it all up and DC’s diversity of experiences is truly unmatched.

Destination DC’s There’s Only One DC campaign shows potential travelers the diversity of unique experiences you can have only in DC. There’s only one place you can see a Da Vinci painting in the Americas… and it’s free. There's only one place you can walk to brunch through America's oldest urban national park. There's only one place you can explore the largest library on the world.

Run Dates: November 2023 - present

Roles: Research, Marketing Strategy, Creative Direction—photo, video, design

Experience DC

What does the world picture when they hear “Washington, DC”?

We all see it: stock images of the U.S. Capitol Building and The White House, visions of democracy in action and politicians. That’s Washington. Experience DC strips away potential travelers’ preconceived notions about our city and introduces (or reintroduces) them to the DC we all know and love.

Destination DC’s Experience DC campaign builds on the success of Discover the Real DC with an expanded aim: tourism recovery in the wake of the COVID-19 pandemic.

Run dates: June 2021 - October 2023

Roles: Research, Marketing Strategy, Creative Direction—photo, video, design

Discover the Real DC

When you mention Washington, DC, the first thing people think is “politics.” But DC is more than the federal government – it’s cultural, creative, vibrant and fun.

Destination DC’s Discover the Real DC campaign encourages potential visitors to drop their preconceived notions of Washington, DC as a federal town and explore a side of the city they may not even know exists: Michelin-starred restaurants, exciting nightlife, major-league sports, a dynamic arts community and diverse neighborhoods. We want people to discover the real DC – the living, breathing DC.

Run dates: January 2019 - May 2020

Roles: Research, Marketing Strategy, Creative Direction—photo, video, design

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Stay Local DC

As locals, we often forget to play tourist in our own city. Stay Local DC—a local initiative under Destination DC’s Discover the Real DC campaign umbrella—is aimed at breaking through that barrier and inspiring residents and those in surrounding areas to discover and re-discover the real DC.

Run dates: December 2019 - February 2020

Roles: Research, Marketing Strategy, Creative Direction—photo, video, design

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The Arts District

The Arts District is a five-part video campaign aimed at highlighting DC’s thriving arts and culture scene. Along with DC’s storied musical history, groundbreaking dance and theater offerings, and world-class museums, the diversity of our public artworks set DC apart as a destination. The series connects to Destination DC’s ultimate goal as a brand, which is to emphasize that Washington, DC is more than the federal government and more than the National Mall – it’s a city full of outdoor activities, Michelin-starred restaurants, major-league sports, dynamic neighborhoods and exciting nightlife.

Run dates: March - April 2018 with Vox Media; March 2018 - present on Washington.org and social channels

Roles: Creative Direction, video

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Nice Travels

There’s more to DoubleTree by Hilton than the cookie—though the cookie is delicious! Nice Travels worked to prove that one nice deed, whether it’s a kind gesture on the street or a delicious cookie on check-in, can result in a domino effect of nice. If given the opportunity, nice will travel.

Run dates: June 2016 - December 2016

Roles: Research, Marketing Strategy, Creative Direction—photo, video, design