overview

There’s more to DoubleTree by Hilton than the cookie—though the cookie is delicious! Nice Travels works to prove that one nice deed, whether it’s a kind gesture on the street or a delicious cookie at check-in, can result in a domino effect of nice. If given the opportunity, nice will travel.

Role: Research, Creative Direction, Video Production

video—commercial

To bring this campaign to life globally, we produced two different :30s commercials—one for the US and one for the UK, with a slightly different tone and language to capture that audience.

video—branded content series

We partnered with Mashable to produce and distribute a four-video series showing the positive effects of nice. Each video host chose a friend or family member to share a special trip with—staying at a DoubleTree, of course!—and we captured their experience with docu-style video.

radio

other creative executions

performance

In its first year, this digital-focused campaign showed a 12% increase YOY in brand consideration, a 25% rise in creative appeal, and a 13% jump in message salience.